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Business Details
13 Years
experience
Top Video Production Agency in Dallas
Founded in 2013, The Well is a Dallas-based video production agency led by Emmy Award-winning creative professionals. Our team specializes in crafting marketing campaigns, commercials, in-arena productions, web/viral content, news stories, and documentaries with over 20 years of combined industry expertise. We leverage regional and national production connections cultivated through decades of work with major sports networks and entertainment entities.

Our approach combines dynamic storytelling with technical excellence, serving clients across diverse sectors including sports, entertainment, and corporate communications. With a proven track record in award-winning content creation, we prioritize client collaboration to transform ideas into impactful visual narratives.
Services
Video Production Commercials Documentaries Web Content Marketing Campaigns
Details
  • Year established: 2013
Highlights and features
  • We offer 20+ years of Emmy Award-winning production expertise
  • Our team includes former Dallas Mavericks creative directors
  • We provide full-service production from concept to delivery
  • Local Dallas knowledge with national broadcasting connections
  • Proven success in sports, entertainment and corporate sectors
What people say
Most creative Talented individuals Won't regret it
Services
Video Production
We produce high-quality video content for commercial, corporate, and entertainment clients. Our full-service production includes concept development, filming, and post-production editing. With industry-recognized expertise, we deliver visually compelling narratives that engage target audiences and meet specific marketing objectives.
Marketing Campaigns
Our team develops integrated video marketing solutions that enhance brand visibility. We create cohesive campaign assets including social media content, promotional videos, and broadcast commercials. Leveraging data-driven strategies, we ensure consistent messaging across all platforms to maximize audience engagement and campaign effectiveness.
People
Cash Sirois
CEO | President
Emmy Award-winning creative leader with 20+ years experience in sports broadcasting and video production. Former Dallas Mavericks Creative Director who founded The Well in 2013 after successful media career in Miami and Dallas.
Shannon Berend
Director of Production
28-year television production veteran with 15 years at Fox Sports Southwest. Three-time Lone Star Emmy winner recognized for documentary work including nationally aired 'Jerry LeVias: A Marked Man' production.
Andy Ritter
VP | Head of Production
30-year video production expert who previously served as News Director for Fox Sports Net Florida. Seasoned executive producer with regional sports network experience across multiple states and markets nationwide.
Madigan Minihan
Director of Content and New Media
Digital media innovator with SXSW and university alumni association experience. Responsible for content strategy and new media implementation, recognized as key technical resource for production operations.
Questions
What services does The Well offer?
We specialize in video production including commercials, documentaries, marketing campaigns, web/viral content, and in-arena productions for sports and entertainment clients.
Who comprises The Well's production team?
Our Emmy Award-winning team includes former sports broadcasters, network producers, and digital media experts with decades of combined industry experience.
What geographic areas do you serve?
While based in Dallas, we work with clients nationwide through our established network of production professionals and broadcasting connections.
How do you ensure project quality?
We maintain quality through experienced leadership, proven production processes, and continuous client collaboration throughout each project lifecycle.
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